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KTM Framework Workbook cover

Members only

Pages
19
Reading time
26 min
Current version
1.0
Released
09 Aug 2026
Published
09 Aug 2026
Last updated
08 Sept 2026
Status
Published
Visibility
Individual members
Membership level
Pro members
Downloads
0
Views
14

KTM · workbook

Pro

KTM Framework Workbook

Know Their Market™

KTM is the state of being genuinely, specifically recognised by your ideal customer profile for the exact problem you solve — before their need becomes active. This workbook turns that into an operating plan: the memory you intend to own, the message you repeat, the proof that makes it credible, where it shows up, who owns it and how recognition is measured.

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Learning objectives

  • Define the single memory you intend to own in your market
  • Build a message structure that survives contact with a buyer's memory
  • Assemble proof that makes the claim credible
  • Decide where recognition is built and who owns it
  • Measure compounding recall instead of activity

Release notes · version 1.0

  • First public edition of the KTM member workbook.

Change log

  • Version 1.0

    09 Aug 2026 · Current

    First public edition. Complete workbook with worksheets, owners and deadlines.

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