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AIM Framework Workbook cover

Members only

Pages
23
Reading time
31 min
Current version
1.0
Released
09 Aug 2026
Published
09 Aug 2026
Last updated
08 Sept 2026
Status
Published
Visibility
Individual members
Membership level
Pro members
Downloads
0
Views
12

AIM · workbook

Pro

AIM Framework Workbook

Active-in-Market™

AIM begins the moment a buyer's need turns on. It is the sharp end of the system: signal, outbound, sales and timing. This workbook builds the operating plan — the signals that matter, the accounts to prioritise, the right ask for each moment, response ownership, sales handoff and the measures that prove active demand is converting.

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Learning objectives

  • Identify the intent signals that actually predict a conversation
  • Prioritise accounts and people by moment, not by list
  • Match the right ask to the right signal
  • Define response ownership and a clean sales handoff
  • Measure conversion of active demand

Release notes · version 1.0

  • First public edition of the AIM member workbook.

Change log

  • Version 1.0

    09 Aug 2026 · Current

    First public edition. Complete workbook with worksheets, owners and deadlines.

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